BETTER ULTIMATE ADHESIVE



ART DIRECTION / PACKAGING DESIGN

Creative Direction: Zak Davis
Illustrators: Chihiro Howe & Alisa Caves 


“Most adhesives have failed to respond to the rising customer preference for non-toxic glue, but not Better. The goal was to create packaging that would not only differentiate itself from the competition on the shelf but also created excitement around gluing things together.”  



︎COPYRIGHT 2018
︎Images courtesy of Imagination International,Inc.